It is no longer just about price.

And it is no longer just about variety.

Today’s shoppers want something more specific – real value.

According to Deloitte’s 2026 Global Retail Outlook, 4 in 10 consumers worldwide are now “deal-driven” – actively rethinking every purchase and asking one simple question before they buy: Is this truly worth it?

In Zambia, this behaviour is even stronger.

Over 55% of Zambian households have shifted focus toward essentials, better deals, and brands they can trust. Families are not just shopping. They are evaluating every product, every price, and every store visit.

This is reshaping what a great supermarket looks like in 2026.

Today’s shoppers expect:

✅ Consistent pricing they can rely on week after week
✅ Promotions that offer genuine savings – not just shelf noise
✅ Quality products across all price points
✅ A loyalty programme that rewards them for simply showing up
✅ Transparency in what they are paying for and why

At Future Ventures Ltd. (Cheers Hypermarket), this is the standard we hold ourselves to every single day.

Our weekly promotions, Cheers Loyalty Club, fresh shelves, and in-store experiences are all built around one belief – the Zambian shopper deserves real value, every time.

Because in 2026, the supermarkets that will earn lasting loyalty are not the biggest ones.

They are the ones that make every kwacha count.