𝗜𝗻 𝟮𝟬𝟮𝟲, 𝗭𝗮𝗺𝗯𝗶𝗮’𝘀 𝗺𝗼𝗱𝗲𝗿𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗼𝗻𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗟𝘂𝘀𝗮𝗸𝗮.

For years, growth in formal supermarkets and chain stores has centred on the capital.
That’s changing fast.

🏙️ 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝘁𝗼 𝗦𝗲𝗰𝗼𝗻𝗱𝗮𝗿𝘆 𝗖𝗶𝘁𝗶𝗲𝘀
Supermarkets and chain stores are expanding into Kitwe, Ndola, Livingstone and emerging corridor towns along mining and agricultural routes.

Urbanisation is spreading. Roads are improving. Disposable incomes outside Lusaka are rising. The shoppers are there, and they deserve the same quality, choice and experience as anyone in the capital.

📦 𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗲𝘀
When modern retail enters a secondary city, it creates a ripple effect:

1. New employment directly and in the supply chain
2. Higher food safety and pricing standards
3. Stable market access for local farmers and producers
4. Greater consumer choice without travelling to Lusaka

Local producers gain access to formal supply chains instead of relying only on informal markets, helping them grow, scale and stabilise.

𝗖𝗵𝗲𝗲𝗿𝘀 𝗛𝘆𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁’𝘀 𝗩𝗶𝗲𝘄

𝗔𝘁 Future Ventures Ltd. (Cheers Hypermarket), we believe secondary cities are the heart of Zambia’s next retail chapter.

Winning in these markets won’t come from simply opening stores. It will come from understanding local spending patterns, building community partnerships and sourcing locally wherever possible.

The supermarkets that grow with Zambia, not just in Zambia, will earn the long-term loyalty of the families they serve. We’d love to hear from partners and producers who believe in this regional story.

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗿𝗲𝘁𝗮𝗶𝗹 𝗶𝗻 𝗭𝗮𝗺𝗯𝗶𝗮 𝗶𝘀 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹. 𝗔𝗻𝗱 𝗶𝘁’𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗲𝗿𝗲.